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(NFC) Near Field Communication Marketing Smart Posters for Marketing Tourist Destinations.
The advancement of NFC technologies and the introduction of (NFC) Near-Field Communication enabled Smart Phones will give the marketing departments of tourist organisations unique opportunities to connect ...
QR Code Marketing must create the future and deliver today. How to effecively use QR Codes in Marketing
Competing in markets where rules are changing daily and borders have fallen, where customers call the shots, is a demanding experience. Segementing customers and expecting them all to act alike no longer works, people are more different and fragmented. Creative intelligence is needed in your marketing.
" Doing business on customer terms means we must engage them differently"
Smarter Marketing with QR Codes and NFC Tags
Breaking News 6-7-2011: We have just received details of one the most innovative use of QR Codes Ever. We are not at liberty to divulge any information at the present but if you wish to mail us nfcreader@gmail.com will mail you immediately we are allowed to publish details. We promise you that you will be the first to know!
Custom 2d QR Code for Print Reaction
Stay ahead of YOUR competitors with QR ( Quick Response) Codes. Embrace New Media Mobile Marketing and untap the tremendous potential of QR Codes. It's all about using technology to add value to your proposition.
Almost every day you hear stories in the press about retailers closing branches or closing their doors altogether, the retail trade is facing tough times. Why you may ask is this happening, is it due to the competition from internet sites, or is it due to the struggling economy? Well there are a number of reasons why retailers are finding it hard to run a sustainable business and high rents, rates, taxes are often quoted. Yes it is hard out there on the high street but there is another reason why I think many retailers are losing market share; that is connections. Long gone are the days when retailers knew their customers and greeted them with a friendly smile. How often have you walked into a retail outlet and were not even greeted with eye contact as the staff behind the counter discussed last night’s episode of East Enders? Many retailers have lost the art of connecting with their clients and things are likely to get far worse before they get any better.
More and more consumers are turning to their computers or mobile devices to do their shopping and this poses another problem for retailers. How can they ensure they are available when and where the customer requires them to be? How many times have you seen something in a magazine and thought to yourself where could I buy that? Have you ever walked passed a shop window and seen something you would love to buy yet the shop was closed? Well now a solution is available for you to connect your business with millions of potential buyers from any type of printed marketing material. QR Codes
Proximity Marketing on Steroids with Quick Response Codes!
QR Code Marketing Billboard
If you want to stay ahead of your competitors and keep your business fresh and engaging then adding #QR Codes to your mobile marketing mix could be the ideal solution. With the explosive growth in Smartphone usage more and more savvy marketing companies, businesses and organisations are turning to QR Codes as an inexpensive medium to market products and services and engage consumers with their offering. 2D bar codes (QR Codes) have been around for ages but it is only recently that they have gained traction as consumers begin to understand their purpose and companies begin to understand how effective they can be in the mobile marketing mix. In the first of our articles on QR Codes we will look at ways you can benefit from this emerging marketing platform.
Courtesy of Acculink
You are likely to encounter QR Codes almost anywhere, they are appearing in print: newspapers, magazines, on business cards, flyers, brochures and even on TV screens. QR Codes, 2D Barcodes were invented by Denso Wave a division of Toyota to track car parts but now their use has spread to mobile marketing as they can be directly linked to any website. Their popularity has spread due to the exponential increase in Smart Phone usage. Smart Phones users can download apps that can scan the Quick Response Codes effortlessly. Whilst they have been used to great effect for years in Japan here in the UK they are just about to blast off and take proximity marketing to the next level.
Let’s have a look at ways you can integrate QR Codes (2d bar codes) in your Mobile Marketing mix.
Why you should include QR Codes in all your printed material. QR Codes cost nothing to produce; there are loads of free QR Code generators online all you need to do is type in the Url you wish the QR Code to link to copy the image and your QR Code is ready for print. Even if you haven’t got a website you can direct the QR Code to lead to your Facebook, Twitter our Linkedin account. Print your QR Code on your business card and when you give your cards out explain to the recipients on how they can use your QR Code, don’t just assume everyone knows how to use them. Tell them they will lead to a special website page to a product or service that you are sure will interest them.
Printed Marketing QR Code on Business Card
Use QR Codes on your product labels
QR Codes can lead the Smart Phone to any web address so there is no logical reason why you should not have QR Codes printed on your products or product labelling. QR Codes are great if you are in the gift industry, how often have you received a lovely gift and wondered where the gift buyer has bought it from? If you don’t use QR Codes on your products you are missing out on a highly effective marketing tool. If a customer is in your store and want to know more about a product there is no need for them to ask a busy assistant all the information they require can be delivered immediately to their Smartphone screen. Another great use of QR Codes for retailers is to have a large QR Code Smartposter in your show window. Imagine this scenario; Your shop is closed, a prospective customer walks by and sees a item that interest them, they point their Smartphone at the QR Code and scan it, the link leads to your online store where they can (with a few clicks of their Smartphone) purchase the item and have it delivered to their home or workplace. If you are not using this strategy you are losing potential business. QR Codes are all about engagement with consumers when they require it, make sure you always make it as easy as possible for people to do business with you.
Window Display Marketing with a QR Code
You can create special offers linked from your #QR Codes to encourage Smartphone users to connect with you. Craft your communication in such a way that the Smartphone user will be encourage to scan the QR Code: If you scan this QR Code and we will give you a special introductory deal, you have taken the trouble to connect with us and as a way of thanking you for doing this we would like to offer you a great 30% discount on your first order and tell your friends how they could save money using our QR Code platform. Get the idea?
Up selling is other innovative way you can use QR Codes in your mobile marketing. You have a selection of #QR Codes that lead to specific web pages, a customer buys a specific product and on their receipt you attach the QR Code with a short message thanking them for their custom that goes something like this: Thanks for your purchase you custom is appreciated, scan this QR Code and it will lead you to a few items in our collection that will go well with your purchase, buy any of these items and we will thank you with a 20% discount now.
Promotional items are another way of using QR Codes. If you are sending out promotional items make sure you get your QR Code either printed on them or on the printed material that goes with them. Imagine you have a stand at a trade show you could have a large QR Code printed on a poster on you stand so passersby can automatically link to you web site and see exactly what your are about, your staff could wear T-shirts with your QR Code printed on, anything you give away should have a QR Code printed on so visitors can link to you when they get home.
T-Shirt Marketing with a QR Code
If your businesses mobile marketing strategy use social sites then you QR Codes could link to mobile friendly landing pages to encourage likes.
Follow Me QR Code
We have also seen great uses of QR Codes in the supermarket business. In Korea Tesco have virtual stores in subways that allow consumers to connect and order goods for home delivery (see case studies). #QR Codes have also been placed on fresh food produce to enable the onlooker to find out where the product has been grown and how fresh it is.
Fresh Marketing with QR Codes
Another effective mobile marketing strategy is to encourage sign up for opt-in email. We all know how important databases are to our businesses. Give your QR Code users compelling reasons why they should invest their time communicating with your brand or organisation and get them to give your permission to market to them and start building your permission based opt-in email list.
Get people to phone you. QR Codes can be coder to dial a phone number or generate a sms message
QR Code marketing campaign advice
Case studies and news on where and how QR Codes are being used in mobile marketing
QR Code Mobile Marketing Campaign wins Major Advertising Awards
The agency responsible for Tesco’s QR Code virtual supermarket promotion in Korea, Cheil won the Media Grand Prix last week at the Cannes Lions International Festival of Creativity. The award is presented for the best in international advertising. By the innovative use of QR Codes subways have been transformed into virtual supermarkets. When Home Plus (Samsung have a 6% stake) announced their figures for this campaign the rest of the marketing world suddenly woke up; Tesco reported that online sales had increase over a three month period by a massive 130%, not only did the campaign win three prestigious awards including the festivals highest award but showed real growth in sales. Rather than wait for the customers to come to them Tesco used QR Codes to bring their offering to their consumers.
Tesco QR Code Korea
The $10 million QR Code Haircut !
A QR Code Mobile Marketing Campaign was launched in Japan by Zesty a shampoo company with a very tight marketing budget. They had a QR Code cut into models hair styles that showed off their healthy scalps. The campaign was heavily criticised by many marketing companies as being a stunt. Some stunt as it generated over $10 million dollars in free advertising. Needless to say they are not the only ones using this idea now as Lowe in Thailand are reported to have run a similar scheme for Unilever’s clear shampoo. The campaign was endorsed by local TV celebrity Terng Pradon and the scannable QR Code led to a mobile landing page. Stunts maybe, successful yes, return on marketing investment, outstanding!
Haircut QR Code Marketing
Tea Time with QR Codes
Coca-Cola in Japan launched a QR Code Mobile Marketing campaign that gave away free bottles of tea. Users download a coupon that could be redemed by placing their mobile devices in close proximty to a vending machine.
Coca-Cola QR Code Japan
Parklife with Qr Codes
New York City's Central park have used QR Codes to engage younger moblie savvy vistors who traditionally soend less time in an outside environment. They used QR Codes as a motivator to re-invent the park experience. the campaign was hailed a as fantastic success and they capture 1800 visitors who had interacted with the QR Codes.
Central Park QR Codes Smart Poster
QR Codes in Designer Menswear
Top UK store Selfridges are using a QR Code Mobile Marketing Campaign to promote the latest colaboration between designer Hussein Chalayan and PUMA. The QR Codes are being used to provide in-store engagement. QR Codes have been positioned on 50 touch points to deliver back stories and provide a rich interactive consumer experience.
PUMA QR Code Marketing
Icelandic Pop Star goes QR Code Qrazy!
Kali from the group Steed Lord well known for her outlandish fashion commisioned designer Thorunn Arnadottir to create a beautiful dress "QR U". The dress drew inspiration from African beadwork and used Swarovski crystals. The dress QR Codes linked to Steed Lord videos.
QR Code Dress
Girl Scouts QR Codes
Girl Scouts in the Minnesota and Wisconsin River Valleys used QR Codes on the back of trading cards to get former Girl Scouts to re-connect with them, The Qr Code led to an e-mail sign up form.
Girl Scout QR Code Smart Poster
Admail.net start using QR Codes
Admail have announced a new initiative using QR Codes to gather data and list build. Their data collection platform is linked to th e pwerful list builder that manges and stores database. Their bespoke system collects data from point of sale or QR Codes postioned in out of store locations.
US Postal service offers discounts to QR Code users
A major push for the widespread adoption of QR Codes is taking place in the USA as the US postal service are offering a 3% discount off first class or standard presorted mail for every letter or postcard that includes the ubiquitous QR Code!
Thomas Foti, Postal Service Manager of Marketing Mail, said this;
"We firmly believe that mobile barcodes (QR Codes) add significant value to mail – they help increase response rates and they help establish relationships with those that don’t have necessarily already have a relationship with mail – for instance those in younger generations".
Symphonic Mobile Marketing with QR Codes
Just to prove QR Codes arn't just for the Hip-Hop generation the Atlanta Symphony Orchestra has included QR Codes in most of their marketing material with a strap line that says “When I play music, I get better grades”, The QR Code leads to a video thats talks up the benefits of music lessons. The QR Codes ere also oncluded in banners, smart posters and on concert signage.Florida's Grand Opera installed a large banner containing a QR Code.
Grand Opera QR Code Smart Poster
Construction Company uses QR Codes
An american company that specialises in remodeling house has come up with an innovative way of using Qr Codes to update on the progress of their work. Neighbours can scan the QR Code that is placed on a large sign outside the house that's being renovated. A video link is also mailed to the home owner once a day so they can see what progress is being made on a daily basis, that's what we call constant contact and an excellent example of QR Codes to better connect.
Real Estate Marketing with QR Code Smart Posters
Etsy offer Personalised QR Code Tattoos
You can now order personalised QR Code tattoos from online site Etsy. So if you really want to get creative with QR Codes you can now wear them on your Skin. The QR Code Tattoos can deliver cutome text, Url's, email addresses or SMS text messages.
Tattoo QR Code
Blackberry Releases new QR Code Scanner and Generator
Blackberrry have released and app that allows users to generate QR Codes from their mobile devices. The QRem will allow QR Codes to be generated for contacts tasks Urls, Pin Numbers, emails, Phone numbers and SMS messages.
Dual Digital NFC + QR Code Business Card
We have written about this before as it mirrors our typtag platform and combines Near Field Communication with QR Codes. We have emailed Hicel for more details. Hopefully we will receive a reply sometime soon!
QR Code and NFC Business Card
QR Codes On the Menu
The Radission Edwardian Group of Hotels have been using QR Codes on their menus. In an attempt to engage clients and introduce those who are not conversant with their social media channels the hotel group have printed 2d Codes on a number of their menus. Waiters have been able to use the tool to to direct dinners to videos that show the meals be prepared by their chefs. Another example of how QR Codes are being used in Mobile Marketing as an engagement tool.
Valpak to send out 80 Million QR Codes
In one of the largest QR Code campigns during July and August 80 million U.S. households will receive a Valpak envelope with a QR Code that with link the QR Code scanner to a social media related website, a TV alert, mail opt-in or other calls to action.
Sowing the Seeds with QR Codes
Leading lawn service Nutri-Lawn are using 2dCodes as part ot of their mobile marketing campaign. The QR Code leads customers to a web page that prompts them to call the company's hotline to take advantage of a discount coupon. Retailers can redeen the offers in store.
Colour QR Codes
Fashion and lifestyle destination Carnaby has noticed an increase in website visits that they put down to a new Coloured QR Code. They said that the coloured version of the 2d QR Code had generated far more attentioin than the black and white version
Saucy QR Codes !
A company that sell exotic sauces have used QR Codes to direct shoppers to recipes and deliver electronic coupons. The QR Codes also allows the sauce company, Culinary Twist to garner feedback on its product range. As companies become more customer driven this use of QR Codes is an excellent way to engage and learn more about your customers.
Play the game with QR Codes
PayStation are launching a QR Code (Quick Response Code) Mission contest for Deus Ex. Human revolution. Gamers are being promted to download a QR missions app and use it to scan QR Codes. Every time the app is scanned the cummunity earns points and once these reach 1 million an exclusive PS Home Companion VTOL Chopper is awarded. The first 1000 gamers to scan 10 QR Codes will also get a free Deus Ex: Human Revolution Dynamic theme for their PlayStation 3.
Qr Codes in Orbit
NASA will test iPhones in space and will enlist the help of 2d QR Code technology to eveluate how robust the devices are in space. The QR Codes will help calibrate the phones sensors.
Cooking with QR Codes
On last nights (8-7-2011) BBC Good Cook show 2d QR Codes were featured that lead to a webpage that gave users the ability to save the recipe and gave tips on how to prepare the dish in question.
Recipes delivered by QR Codes
Strawberries and QR Codes
Fresh Produces specialists Pauley's are applying QR Codes to their punnets of strawberries. Once scanned the user is taken to a section on the Pauley's website to meet the grower of the produce in question. This information is great for Chefs and waiters.
History and QR Codes at Oatlands
Smartphone users can now access information from QR Codes at the historic Oatlands Plantation. According to Kirsten Edwards, curator of collections and education, the QR Codes have proven to be a hit with visitors. “You can hear [visitors] above as they go through and use the codes. You can hear the oohs and ahhs,” said Edwards, whose office is downstairs. “It brings attention to the small things that may otherwise go unnoticed.”
QR Codes at the British Grand Prix
QR Codes (Quick Response Codes) were used at yesterdays British Grand Prix to analyse comments from the thousands of racing fans at the Silverstone circuit. “Customer surveys have proved effective in getting answers to specific questions, but we wanted to extract maximum value from the verbatim comments that were coming in,” explained Sally Reynolds, leisure development director at Silverstone Circuits whose tagline is ‘Experience is Everything’.
Innovative use of 2d QR Code Mobile Marketing in Tourism
VisitEngland will embark upon a QR Code (Quick Response Codes) initiative to inspire vistors to explore and spend more time in the ares they are visitingJames Berresford VisitEngland, Chief Executive said: “To remain competitive on the world stage we must ensure the quality of our visitor information online, via mobile technology, and in-destination is the best it can be. Modernising our visitor information is a key to England’s national tourism strategy and was highlighted as an area to address in the Government’s Tourism Policy. This is the start of a modernisation programme that will ensure visitors get the very best out of their trip in England.”
Doctor Who’s QR Code Scavenger Hunt
The BBC in America have organised a scavenger hunt for attendess at the San Diego Convention Center. The QR Codes will be strategically placed at locations at the exhibition. The attendess can win prizes of Doctor Who goodies.
Famous Dave's QR Code Mobile Promotions
Famous Dave's have started using QR Code Marketing as as way of connecting with their prospects using a shortened url service. For their Best in Smoke limited time offer they placed QR Codes on in-store material.
Point-of-Sale QR Code Marketing
Peaches and 2d QR Codes
Summeripe Worldwide Inc and consortium of fruit packers, growers and logistic companies have started using QR Codes on the packaging of their plums, peaches and nectarines. When a Smartphone user scans the QR Code (Quick Response Code) they are taken to landing page that shows how the produce can be used and pictures of where the fruit was grown. Marketing man Chad Cotton said this new initiateive was aimed at engaging the consumers at the point of purchasing.In the Whole foods market in Fresno they have a QR Code Smart Poster for early bird shoppers that enables them to scan the 2d QR Code and get a special discount coupon.
NYC New School Rap QR Code
THE CUT show are giving away free sounds that are activated by a QR Code. Users of Smart phones can scan the QR Code and they will receive a download link in their email for a tune by Big Sean “Almost Wrote You a Love Song”
QR Codes used as a protest tool
A group of activists have been using QR Codes to protest against the alledged child labour at Hershey. Volunteers print out QR codes and place then in strategic positions near Hershey's chocolate products. The QR Code directs the mobile user to a web page raisethebarhershey.org. The initiative is to ensure that Hershey obtain raw materials from suppliers who do not engage in child labour practices.
Lasting memories with QR Codes
A QR Code has beeen placed on a Tombstone and linked to a memorial/tribute site. The creator, Medan hopes that this QR Code initiative will help create a lasting memory of his mother for generations to come. When Yoav Medan’s mother Judith sadly passed away in June, the Israel-based medical technology executive couldn’t decide what inscription he wanted on her tombstone. After speaking with his family, Medan decided to use QR Code (Quick Response) technology for the answer and attach a QR Code to his mother's grave in Haifa, Israel.
JobServe introduces QR Codes for jobs accessible by phone.
Jobserve have started introducing QR Codes into their job adverts. People looking at the advert can scan the QR Code that will take them to a page where they can download the job requirements and save the link for quick recall and future use.
Visit Financial places QR Codes in Bus shelters.
Visit Financial are using Quick Response (QR) Codes in bus shelters. Below the 2d QR Code is a call to action “Find out how!” Wen the QR Code is read it takes the smartphone user to Visit's web site and give instructions where the nearest branch is.
RSVP QR Codes
The RSVP Tucson franchise has launched a system called "Talking Postcards," using QR Codes in direct mailings. The sixty postcards range has QR Codes for seven local businesses. A platform was provided to advertiser to monitor usage so the QR Code Marketing was measurable.
Viral and Guerrilla Marketing with QR Codes
This QR Code Marketing Campaign dates back to 2009 and it is still one of the most innovative uses of QR Codes (Quick Response Codes) and show how brands, retailers, organisations and non-profits could benefit from QR Code Marketing.A Brilliant Guerrilla Campaign Using Twitter, Quick Response Codes and Viral Marketing.When Editoras the online retailer in Brazil combined QR Codes with Guerrilla marketing techniques the rest of the marketing world should have paid attention. Editoras were look at ways they could drive offline interest to their website. They placed 4000 QR Code Stickers at different locations throughout Sao Paulo. Smartphone users scanned the QR Codes that directed them to Twitter. Each QR Code redirected them to twitter posts relating to “Love” or “Hate”. Editoras then followed this by printing a 200 page book called “living book” with 2d QR Codes and tweets. The book sold out in a week proving that creative use of QR Codes in marketing can produce an excellent return on your marketing investment.
Sporting Kansas City QR Codes on seats
The QR (Quick Response) Codes printed on the back of seats at Wyandotte County’s new soccer stadium can be scanned and the Smartphone user is taken to the club's website. It is hoped that in the future QR Code (Quick Response Code) users will be able to order food items. The stadium has also installed Sprint charging stations and there is free Wifi access throughtout the stadium to enable this QR Code Marketing initiative.
Houston calling with QR Codes !
The Valencia Hote Group in Houston are using QR Code Marketing to deliver information. Their hotels, some classic some hip are using the QR Codes to deliver information on specials deals, restaurant menus and much much more. The will use Custom QR Codes in their marketing and advertising rather than the standard black and white 2d QR Codes.
Get Rich Click ! With QR Codes
Marc Ostrofsky has been a serial online entrepreneur for 15 years and his latest book Get Rich Click ! A New York Times Best seller features a number of 2d QR Codes that lead readers to an interactive online experience. This is a good way of turning a passive experience into a richer online experience. If Ostrofsky is into QR Codes (Quick Response Codes) there must be a buck ot two in it as he sold business.com for a repoted $7.5 million !
007 2d QR Code
The new James Bond book by Jeffrey Deaver is being marketed using QR Codes in subways. The smartphone user scans the code and the first two chapters are sent their mobile device to read on their journey. Proximity Mobile marketing at its best.
007 Quick Response Code (QR Code) For the New James Bond Novel by Jeffrey Deaver
QR Codes offer convenience
Convenience is the Key says Athen's Regional Services. QR Codes have shown an increased conversion rate for getting womens to sign up for mammograms. Marketing manager Courtney Alford-Pomeroy put this down to location based marketing targeting people in places that are convenient for them to connect. A tracking system is in place than can tell where the QR Code is scanned. All the different QR Codes lead to the same web address and encorage sign up. "We felt that women in our community were looking for more convenience in accessing their health care," Alford-Pomeroy said. With an increased conversion sign up rate from QR Code users it shows how QR Codes can add value to Marketing.
KONNECT uses QR Codes
KONNEKT a large newspaper advertiser in the employment sector has implemented QR Codes in their print and media advertising to grant accessibility to candidates searching for work. Alison Grech, Operations Manager at KONNEKT said "the increase in mobile phone traffic to our site made the implementation of QR Code Marketing in our newspaper adverts a natural development."
Quick Bill Payment with QR Codes
Chicago based Insurance company are using QR Codes to enable istant billing. Their specially developed website makes it far simpler for their policyholders to pay their insurance policies directly from their mobile devices. This innovative use of QR Codes is a completely new and engaging marketing ploy in the car insurance industry catering for the smart phone generation. A QR Code is printed on all billing invoices, the customer scans the code using a free downloadable QR Code scanner, pays their bill then discards the invoice. Michael Z. Stahl, iMingle's vice president of marketing realises that QR Codes can make peoples lives easier.
Discounts and Information are the Drivers of QR Codes. Why people are scanning and using them
Discounts and Curiosity are the drivers of QR Codes. The promise of a discount or the curiosity of what lies at the end of the link from a QR Code many people is the main reason people are scanning them says a new report. Although this response was nothing more than expected many people cited that requesting product information was the main reason they scanned a QR Code as this provided a benefit to the user. The survey conducted by Lab42 also said that over 405 had noticed QR Codes on billboards and Smart Posters and 36% of those interviewed had seen retaurants using them.
Russian Mobile Retailer uses QR Codes
MTS a Russian mobile operator has begun introducing QR Code Marketing to point of sale in its flagship retail store and on the product labels of 91 smart phone models.
Bum Deal: Shake Ya Booty with QR Code Sponsorship
Advertising using QR Codes has taken a new twist as Zara Dampney, 24, and Shauna Mullin, 26, Britain's female beach volleyball champions have rented out their booty's. QR Codes will be printed on the back of their bikini bottoms. Their rears are being sponsored by Betfair and all (or almost all) will be revealed at the 2012 Olympic Games beach volleyball tournament at Horse Guards Parade from August 9 to 14. Betfair are betting these will become the most photgraphed rears of the tournament !
Bottom Line Marketing with QR Codes
Charles Dickens QR Codes
Smart Posters with QR Codes and flyers that let smartphone users connect with information about the brilliant writer can be found in visitor iformation centres in Rochester. The Quick Response Codes will link to videos produced by Visit England that show where Dickens' gained his inspiration for his characters and also show some of the settings he used for his novels.
ACOM Solutions bringing QR Codes to IBM i server.
It a new initiative to provide their clients with an enhanced service ACOM Solutions is the first IBM i document management software vendor to support the QR Codes generation. The business worls have a last woken up to the added value that QR Codes can bring to the table. ACOM solutions will enable QR Codes to be printed on invoices, purchase orders, packing slips, boills of lading, fax or reports genrated by their EzeDocs software IBM data. Angela Doolittle thinks this move will enable their clients to stay ahead of the marketing loop. Others are sure to follow and Krengel Technology another IBM i software supplier are planning to support QR Codes as marketing director director Jeff Skistad was recently bloging about how businesses could use Quick Response Codes in their Marketing.
QR Code Marketing Infographic
Brian the Stormtrooper has a QR Code
Brian the Stormtrooper has a printed QR Code in a marketing campiagn implemented by Txtlocal on behalf of Greenpeace that targets Volkswagen in an attempt to stop them opposing European legislation that will help to stop climate change. The QR Code presumably links to the Brian the Stormtrooper video and is aimed at getting more people to spread the news.
Marketing with QR Codes from Greenpeace
QR Codes Go Drag Racing
Speedtech U.S. Drags IV, which takes place Aug. 12-13 are featuring QR Codes on the back of their tickets this year. The QR Codes can be scanned and the smartphone user will be directed to Virginia Motorsports Park (VMP) in Petersburg, Va. ADRL Executive Vice President of Sales and Marketing Brian Evans said the QR Code initiative would make it easy for drag racing fans to experience some of the world best drag racing.
Let us help you with your QR Code Proximity Marketing initiatives. Contact us today on 07797 897 614
Custom QR Code for Daily Discount Deals Marketing
Custom Marketing QR Code for Simpson Group
Check Out Our New Custom QR Code Service
If you are looking to use QR Codes in your Mobile Marketing mix or wish to have a Custom 2d QR Code designed to incorporate your logo we are here to help. We can supply QR Code (Quick Response Code) stickers that can be applied to a plethora of items.
QR Code Mobile Marketing Campaigns
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We also supply monitoting sofware to track and trace your QR Code/NFC Mobile Marketing Campaign so you can measure the return on investment.
More QR Code Marketing News
Tony Tan gets it wrong!
Singapore election candidate Tony Tan online media team seem to have got it all wrong when it comes to QR Code Marketing. In a prime example of how not to use QR Codes Tan's poster featured above has no instructions regarding the QR Code and if it is scanned it only leads to his website.
YourRound!
In a unique marketing initiative YouRound have offered their client base which consists of many brewers specially developed mobile landing pages that feature information about particular drinks. YourRound will generate a unique qr code for every client that will link to the mobile landing page. We have seen QR Codes printed on beer mates so when someone is enjoying their favourite tipple they can scan the beermat and find out how the beer is produced.
French retailers Patrick Morin of Laval has put QR Codes in the doors of their shops. They encourage vistors to scan the two dimnesional codes that offer deals exclusive to mobile users.
PS. Near Field Communication (Jersey) Ltd are the first UK Company to offer a Unique Mobile Marketing Platform offering the integration and vesatilty of QR Codes and (NFC) Near Field Communication Smart Poster Tags. Future Proof your Proximity Marketing Campaigns with typtags. To read more on this unique service: Click on this link TYPTAGS
Some of our favourite Custom QR (Quick Response) Codes
QR Code Marketing | Custom QR Codes | QR Code Generation | QR Codes | Viral Marketing | Connected Marketing | Guerrilla Marketing | 2d bar Codes | Mobile Marketing | Marketing Campaigns Using QR Codes | 2d Codes | Quick Response Codes
