Marketing with QR Codes

Clove Technology Video showing the Unique QR Code/NFC Tag in action

Marketing with QR Codes

Marketing with QR Codes: The Typtag Solution

Smart Posters: QR Coding Your Marketing Success

Over the past few years, people have never really got to grips with QR Code Marketing strategies. The choices were pretty simple in advertising and brand promotion, generate a QR Code, slap in on anything, cross your fingers and hope it worked. These days though, the marketing horizon has broadened and marketing organisations have started to get creative with their use of QR Codes. The most popular of these options these days is the use of Quick Response Codes to direct smart phone users to optimized mobile landing pages that contain an offer, infographics or video. These 2d bar codes are starting to hit the mainstream marketing field.

Society have become heavily dependent on mobile phone devices that offer a variety of methods to connect with people through calls, short message sending, electronic mails and to social networks . This revolution is tagged as the smart phone revolution and its followers, the smart phone generation. The introduction of QR Codes allows information from the new wave of smart phone devices automatically lead phone browsers to a landing page, video, interactive games, photos and other web-based media.

If you are a business owner, you may think that this new technology is not going effect your business at all. But hold on this technology can be used by businesses of all sizes.

Through portable internet capable devices such as handy smart phones, clients can scan a QR Code on a Smart Posters and they can be lead to the web-based data that you wish to direct them to. QR Code Marketing allows the seamless loading of the information that you wish audiences to engage with.

In this section of our Smart Poster website we will look how marketing companies are adopting QR Codes and using the effectively in their marketing campaigns.

Custom QR Code used in Marketing

Custom QR Code for Battery Watering Technologies

QR Codes to educate people about 9/11

The 9/11 Monument in Indianapolis have announced the will be partnering TodaysQR.com to deliver a series of videos to help people better understand the story of 9/11 and tell people about the creation of the monument. This moument will be a historical interactive experience. In April nearly 11,000 motorcycles escorted the two 22-foot steel beams , each weighing over 11,000 pounds, that once stood in the World Trade Center, into the city. QR Code scanners will be able to donate funds in support of the project and connect with social media sites.

QR Codes at the races

Official Equibase® Past Performance Programs now include a Quick Response (QR) Code. These 2d bar codes may soon be seen on programs sold at most race tracks in the very near future. Replays of the races can be accessed via a QR Code Scanning app that will link the Quick Response Code to a race video. This QR Code Marketing campaign is a good example of how to turn print into an interactive experience.

Can QR Codes offer print publishers the ammunition to compete with online advertisers?

Tracking adverts in magazines may help publishers compete with ppc and online banner adverts. By tracking response rates marketing organisations will be better placed to see what print adverts are giving them a decent return on investment. As a relatively new tool in the marketing toolbox businesses must be educated how to use QR Codes and the readers of publications educated on how the Quick Response Code can add value. This Equifax advert produced by the Idea lab targets property managers who read the Canadian Apartment magazine.

Equifax QR Code advert

Equifax Magazine Advert with a QR Code

QR Codes hit the South African Marketing Landscape

The Mecury a daily newspaper in Durban are starting print QR Codes in their Newspaper. In a effort to provide readers with more information and digital content Editor, Angela Quintal has prompted the use of QR Codes. The Mercury Quick Response Codes will lead smart phone users to friendly web pages. The QR Code initiative is aimed to tie up with the big Rugby match when the Springboks take on the Wallabies on August the 13th when the paper will put together a post match package that Quintal reckons will blow readers minds.

DC Comics Go QR Code

DC Comics will print QR Codes on ads for their re-numbering of their 52 comics starting this September. The QR Codes will direct to previews of all the new titles.

DC Comics QR Codes

Ottawa Tourism app has built in QR Code Reader

The Discover Ottawa Tourism app that promotes the city has a custom postcard creator and a built in QR Code reader. The reader makes it easy for QR Codes to be used in Print and will be used to encourage participation in contests. It will also allow users to access real time travel information like aircraft arrivals and departure times and a transport planner so they can plan their journeys around the Canadian city. It will also provide links to information about events and city experiences.

Mercedes-Benz QR Code Race

Celebrating the 125th anniversary of the motor car Mercedes-Benz Singapore are running a QR Code marketing campaign between the 26th of August and the 18th of September. Contestants have to search out five cars that have QR Codes in the fatest time possible. Winners will get free grandstand tickets to the Singapore Night Race and a weekend test drive with Mercedes-Benz. The overall fastest player for all four weekends will win the Grand Prize, a pair of return air tickets to visit the Mercedes-Benz factory and museum in Germany

Breaking QR Code Marketing News: QRPal app now available for download to Android devices

QRPal releases an innovative multi-functional QR Code app with scanning and a PayPal payment option, social media postings and many more features that you cannot find on traditional QR Code Reader apps. One of the features we noticed was the SafeScan URL checker which is welcomed addition to any scanning app. We have download and tested the QR Code app and below is a short review .

The QRPal app our first impressions: This is the best QR Code Reader we have seen,by a mile, there is nothing that comes anywhere close to this QR Code app. You can set it to automatically post up the URLs you scan to Twitter, Facebook and Linkedin with the auto post facility, you can set up your PayPal account to make payments, you have a QR News section and much much more. The QRPal app is easy and fun to use and is a must for every smartphone. The team at QRPal have enhanced the QR Code experience and taken QR Code scanning to the next level.

At last we have a QR Code app and reader that adds value. Watch the video and enjoy then download the the app and get scanning QR Codes!

Marketing companies will love this QR Code app as it opens up endless opportunities to connect, engage, conduct commerce and encourage pass on, viral marketing via sharing on social media platforms.

Sweet Manufacturing introduces QR Codes

A new mobile website from Grain handling equipment supplier Sweet Manufacturing Company is utilising QR Codes to ensure all the clients can access relevant information regarding the companies products and technical information.

Cabela QR Codes

Clothing, huntingand fishing retailer Cabela has begun a QR Code Marketing campaign to encourage in-store sales. Doug Wick, Director of Product Marketing for Digby who a developing this marketing campaign feels that more and more smartphone users are requesting in-store engagement via mobile devices and if retailers can master this new marketing platform it could lead to a substantial increase in sales. Wick says “Retailers are going to see an increase in consumers’ demands around in-store mobile engagement,” he said. “More consumers are now using their smartphones as a shopping companion to aid the in-store experience. Shoppers are increasingly expecting to be able to check-in a store to receive discounts or scan a QR Code to see a special offer, and those numbers are going to significantly rise in the near future.”

Bank and Post Offices using QR Codes

The Baltic International Bank has started using QR Codes to communicate with clients . The two dimensional bar codes lead customer and banking partners to information that can be bookmarked for future reference.
The Canadian Post have started using Quick Response Codes on point-of-sale to garner feedback but in my mind this initiative is flawed. Would you want to start filling in a feedback form on your mobile device. I for one wouldn't especially when I'm on the move.

The world'd top football club have started using QR Codes. If you scan the QR Code and register as an FC Barcelona fan then you have the opportunity to win a signed first team player barca shirt. Not one for Arsenal fans now Cesc has resigned for his hometown club !

Sea Jay Boats and QR Codes: Australian Boat supplier Sea Jay has started using two dimensional bar codes (QR Codes) in magazines and brochures.Wagner Vineyards from Seneca County are using two-dimensional matrix barcodes to direct smartphone users to an online video about the selection of Riesling wines and intend to use them on future wine bottle Labels.
CBS start using QR Codes in People magazine to promote new TV series coming shortly.Pedigree Dog food are including QR Codes on the product packaging of merchandise sold in Wallmart stores. If you scan one of these two domensional barcodes then Pedigree will donate a bowl of dog food to an animal shelter.
Blueberry barcodes from Wish farms. QR Codes will be placed on produce from Wish Farms and will deliver nutritional information and advice on how to keep the produce in tip top condition.
Perrenial 2d barcodes, Proven Winners. With labels 20% bigger and a QR Code printed on each one the Proven Winners Plant range will be promoted online.
Valentino the top fashion brand have used QR Codes to promote their Autum collection REDVALENTINO PROJECT. Scan the two dimensional barcode and discover the fairytale of RedValentino.

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Marketing with QR Codes

Marketing with QR Codes