Comprehensive Marketing Package using QR Codes. Smart Poster will soon be realising a comprehensive QR Code/NFC marketing package to ensure all their clients get maximum benefits from their QR Code/NFC marketing ini |
NFC Tags and QR Codes Smart Poster Marketing
QR Codes and NFC Tags will take Smart Poster Marketing to a new and engaging level and that is what market innovation should be all about. Typtag is a revolutionary technique that uses Near Field Communication and Quick Response technologies in unison to increase brand exposure and provide product information to smart phone users.
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If you are looking to connect with and engage mobile consumers and deliver more personalised mobile marketing campaigns we can show you how to harness the connectivity of QR Codes and Near Field Communication in Location Based Proximity Marketing Campaigns.
Mobile Marketing for Supermarkets (part 2)
Melt down with cheesy QR Codes :Order online or from your mobile, get sent a QR Code, nip down to your local Melt and pick up your item, no queing is this the future of fast food ordering? Jonathan Kaplan of Fip video fame thinks so. The Michael Mina backed QR code expediting chain is opening their 'Melt' @ 115 New Montgomery at the end of this month. With "grilled cheese in one minute" technology and online ordering.
Mobile Wesites and Mobile Marketing: Best Practice
We will soon be offering a FREE Custom QR Code and Near Field Communication Smart Poster Tag Service to Marketing Agencies that wish to demonstrate QR Code and NFC Smart Poster Technology to their clients. If you wish to know more about this Unique QR Code and NFC initiative then please contact us on 07798 897 614 asap.
Latest Article: QR Code Marketing with Clothing
New Smart Poster System in Beta Test
New Field Communication (Jersey) Ltd announced today 18-6-2011 that they are in the final testing stage of a Unique Smart Poster Platform that combines NFC Tags with QR Codes and shortened urls. Director of Near Field Communication Paul Lakeman said this " We are delighted with the testing of our new Smart Poster Platform that will allow any smart phone user to connect with Smart Posters. Due to overwhelming demand from businesses in all sectors we have developed a bespoke system that will allow brands to connect and engage consumers through different channels. We believe ours is the first Smart Poster Management Software that combines NFC, QR Codes and shortened urls to deliver a seamless connection. The backend allows business to glean invaluable information on consumers behavioural patterns and analyse data".
Leading research company Juniper announced in a recent report on Near Field Communication that whilst most of the buzz about NFC has been around contacless payments the greater opportunity per user is in retail shopping using Smart Posters to deliver information, discounts and encourage consumers to particpate in loyalty schemes
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Near Field Communication Video on YouTube: Welcome to the Future of Marketing featuring Smart Poster Technology
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Stop Press: NFC Samsung Nexus S now available from
OTA update on 5-5-2011
Marketing with NFC Smart-Posters
Proximity Marketing Campaigns enable content to be downloaded to customers (NFC) Near Field Communication devices. It enables businesses to engage and connect with consumers. Smart Poster (NFC) marketing technology has been developed over the last 7 years. The Smart Poster Proximity Marketing Web Based Management System seamlessly delivers an unequalled customer experience.
· Discount Coupons: Smart Poster and Tap Your Phone™ Technology can deliver electronic coupons to customers NFC Smart Phones.
· Acquiring Customers: The use of NFC enabled devices combined with Smart Posters and Tap your Phone™ is a novel and unique way of acquiring new customers
· Customer Retention: Our Web based management system is the ideal customer retention tool effortlessly delivering and storing loyalty points.
· Brand Awareness: Smart Poster Technology is a powerful tool to gain Brand Awareness.
· Product information: Smart Posters using Proximity marketing deliver product information where and when the consumer requests it.
· New Product launch: Smart Poster proximity marketing is the perfect medium for new product launches.
· Viral Marketing: Tap Your Phone™ NFC smart phone apps encourage ‘pass on’, giving your proximity marketing campaigns viral capabilities.
Smart Posters and Near Field Communication (NFC)
At last the Samsung Google Nexus S with Gingerbread Android OS is now available in Carphone Warehouse Shops. Carphone Warehouse has obtained exclusive rights to sell the Nexus S. Nokia will soon be releasing NFC Smart Phones as will LG to support contactless payments. NFC or near-field communication technology has been tried and tested over the last 6 years and it will soon change the way we interact with marketing initiatives and pay for goods. The choice will soon be it the hands of the consumer and clever marketing agencies are already developing a new discipline that is been named ‘Proximity Marketing’. Using NFC smart phones consumers will be able to interact a with nfc smart posters using Tap Your Phone™ technology developed for www.smart-poster.co.uk by UK tech startup Near-Field Communication. The nfc smart phone needs to be positioned close to a NFC tag on the smart poster and the user taps their screen to access information, receive discount coupons, buy event tickets the applications for NFC are limitless. Tap points can be positioned anywhere and Near-Field Communication have been developing Android apps for savvy retailers who wish to market their product using NFC Smart-Posters.
Near-Field Communication’s app for NFC phones, SupaDeal will be embraced my many retailers and is sure to become a favourite with consumers and it easy to see why. This is how retailers, whether they are traditional Bricks and Mortar, an online store or a clicks and bricks offering can use it.
First the retailer distributes NFC tags , mini NFC Smart Posters to clients who have NFC enabled phones (by the end of 2011 nearly all new smart phones will be NFC enabled and by 2015 there will be approximately 850 million NFC enabled phones in use).
The consumer can attach this tiny NFC Smart Poster to any non-metallic surface
Take Supermarkets it will work like this; the consumer places their NFC Smart-Poster on their kitchen cupboard or any non metal surface.. Now all they have to do is place their smart phone next to the smart poster Tap their phone and the Tap Your Phone™ technology will bring up a list of daily deals. The consumer will be able select any deals they wish, pay for them using an electronic purse and arrange for collection. For larger purchases the supermarket may offer a delivery service. The consumer is hardly likely to want to visit the supermarket everyday but the supermarket is making easy for them have constant contact. Nobody likes to miss out on a great deal so it is a win-win scenario. The Smart Phone user can also request alerts for specific items they would buy in bulk.
It will also supply extremely valuable information for the retailer’s marketing and advertising executives for back end software will track and monitor consumers buying preferences and patterns enabling them to be more precise and targeted with their promotional campaigns.
Near-Field Communication will be rolling out numerous applications using smart posters, Tap Your Phone™ technology and Android apps in the next few months. They have set up a team of NFC developers with partners in Slovenia and Bangladesh to develop NFC platforms, software and NFC phone enabled apps.
Links to NFC Related Content
Google News Science and Technology NFC Forum 5th NFC Applications Products and Services Congress Near Field Communications Handbook Envisioning a World With NFC-enabled Phones White NFC Android Nexus coming soon? NFC is coming to Smart Phones
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(NFC) Near Field Communication Marketing Smart Posters for Marketing Tourist Destinations.
The advancement of NFC technologies and the introduction of (NFC) Near-Field Communication enabled Smart Phones will give the marketing departments of tourist organisations unique opportunities to connect ...
